Design, Development, Delivery.

Experienced UI and Graphic Designer based in Palo Alto, California

About JJ TSO

JJ Tso's Online Resume

I am a professional graphic and UI designer with over ten years of experience working in the fast-paced tech/marketing industry. I became a graphic designer after working in marketing for Microsoft and realizing that I could not get designer focusing on the business elements that I needed to be incorporated in the design.

As an independent thinker with strong knowledge of the fundamentals of design, I carry out projects from conceptual to final production stages.

I can manage a diverse range of clienteles and delivers projects in the crunch. I am hard-working, a versatile team player committed to producing consistent, high-quality work for all clients.



From macroaesthetics to fine details, my design sets visual priorities and reflects brand attributes, while it delights and resonates.

Clean and Minimal

Less but better is the rule. I enjoy to provide an easy and honest way for the users to make sense of the content effectively and naturally.


With years of project management experiences, I master disciplined methods to solve conflicts and avoid miscommunication effectively.

Team Player

I participate and help creating a positive work environment, which is needed to make a team thrive. I listen and inspire confidence in others.


Business Strategy

I take the time to get to know the project and the goals through real conversations and design workshops. From brainstorm to execution, I strive to create an innovative end-to-end product.

Brand Identity

I build powerful brands by understanding clients’ goals and apply traditional graphic design principles translated for the digital space —- from product logos and app icons, to style guides and the overall product experience.

Mobile App and Website Design

I focus on easy-to-use interfaces and high performance, while providing enterprise-grade code quality.

User Interface Design

I design digital products and services that transform businesses and resonate with their users. I specialize in mobile apps, responsive web apps, and have experiences in apps for IoT.


Interactive prototypes are presented to communicate my design vision and solutions while working closely with my team.


I have good knowledge and skills in several fields: Web design, logo design, interaction design, editorial and print, identity and corporate image, illustration and photography. Using these different skills I can create projects from conception to actual realization.

Mobile APP Design for Nembol
Mobile App | UI and UX
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Marketing Collaterals Design for Campaign
Print | Flyer
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Website Design for HOAU America
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Website Design and Development for Friends of the Palo Alto Animal Shelter
Website | WordPress
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Poster Designed for public awareness of cats
Print | Poster
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Mobile APP Design for VisibleDNA
Mobile App | UI and UX
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Logo Design
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Prototype Design
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Website Design for Nembol
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Mobile App Design for NebulaSense
Mobile App | UI and UX
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Visual Guide Design for La Comida
Print | Visual Guide
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Lawn Sign Design for campaign
Print | Lawn Sign
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Let's discover the best design together!

Copyright © 2017 JJ TSO